Ford is exchange the high-end Lincoln Navigator so fast it is having trouble keeping up with immediately.
The second-largest U.S. automaker has only been rolling out the 2018 Navigator to dealerships since the end of November, but Ford is already straining to occasion enough vehicles, executives said on a conference call Thursday.
Steersman sales form a tiny share of Ford’s total — slightly but than 1,300 out of the 161,000 cars the company sold during January. But they were up 97.5 percent upwards the same month in 2017, even though Ford’s overall tag sales dropped 6.6 percent, and total Lincoln SUV sales fell verging on 20 percent.
“We could have sold a lot more in January if we had had them,” rumoured Mark LaNeve, vice president of U.S. marketing, sales and service.
Furthermore, 84 percent of Lincoln customers opted for the two most expensive trim levels, the Reserve and the Black Classify. Those packages can bring the price of the SUV up to roughly $90,000 and $100,000, severally.
The success of the car is largely due to the updated design, Kelley Blue Book analyst Rebecca Lindland directed CNBC. This is the first redesign Ford has done on the vehicle in a decade.
Volume other things, the newer version has a more spacious interior and total with highly adjustable seats that offer heating, imperturbable and massage.
“The previous Navigator was fine, but it was nothing like this,” she asseverated. “This is a really gorgeous truck.”
The updated version is so popular, the Pilot may have stolen away buyers from Cadillac, which scores the similar Escalade and Escalade ESV vehicles, Lindland said.
“Cadillac had owned that morsel for years,” Lindland said, “and now Ford has come in and is a fierce competitor.”
Cadillac was not directly available for comment.
Escalade sales were still up 15 percent in January all over 2017, but Escalade ESV sales were down roughly 14 percent, articulate General Motors in its monthly sales release on Thursday. The Escalade did secure more than 2 points of retail segment share, and average acta prices rose by about $2,300.
High-end SUV sales such as this are a stuff b merchandise sign for Ford. The company wants to funnel money from money-making SUV and truck sales into new mobility businesses, such as autonomous carriers. In addition, Ford is attempting to improve its financial fitness. Its bottom parade lately has been impacted in part by rising commodity prices.