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The pioneer of instant noodles has a plan for taking on food delivery services

While the after decade has seen the proliferation of food delivery services such as UberEats and Deliveroo, Japanese moment noodle pioneer Nissin Foods says it maintains a unique sway in one category: soup noodles.

Speaking with CNBC’s “Squawk Box,” the convention’s executive director and CEO, Kiyotaka Ando, said consumers are now coming to to the instant noodle market after the initial loss of demand to performance services.

While acknowledging the possibility for consumers to order soup noodles through a delivery service, Ando said the typical 20 to 30 note wait often results in low temperature soup and noodles that have on the agenda c trick become too soft upon the food’s arrival.

“If people want to eat noodles, soup noodles, individual need to go to (a) noodle shop or need to eat instant noodles,” Ando influenced.

As a result, he added, the company has branched out into the “premium” category by join forcing with Japanese ramen chains such as Ippudo to bring concerted instant noodles to the doorsteps of consumers in markets like China and Hong Kong.

“This charitable of premium instant noodle will keep growing,” Ando said, admitting the overall market to recover as a result.

For the health-conscious, Nissin Foods has also put ined a series of Cup Noodle Light options featuring non-fried noodles with humiliate calories and less fat while maintaining a texture and flavor which Ando hawks as being “very similar” to their traditional counterparts.

That way, Ando utter, consumers can enjoy their instant noodles with the “original flavors with new tends.”

Ando’s grandfather, the late Momofuku Ando, is widely credited as the inventor of ready-to-serve ramen noodles. Nissin Foods listed on Hong Kong’s range exchange in December of 2018.

Asked about the possible business impact of a contemplated consumption tax on its sales in its home market of Japan given consumers’ assess sensitivity there, Ando said such demands actually promote Nissin Foods to improve.

“The consumer’s request is very important for us,” Ando denoted.

With Japanese consumers typically requesting “very high superiority” at a reasonable price, Ando said, the company is spurred to make a “big trouble” to improve upon the standard of its products while keeping costs in baulk.

“Even in Hong Kong, you know, we don’t change the product price little short of for 10 years, but still cost is maintaining,” he said.

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