Netflix Stock Hits All-Time High as Analysts See ‘Little Pushback’ to Price Hikes

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Key Takeaways

• Netflix shares climbed to an all-time high Wednesday after the company reported 19 million new subscribers in the fourth fourth and lifted its 2025 outlook.
• The streamer also raised its subscription prices, which analysts say is likely to drive takings growth with “little pushback.”
• Analysts at several firms raised their price targets on the stock root for the results.

Netflix (NFLX) is entering 2025 “firing on all cylinders” after adding 19 million subscribers in the fourth domicile and raising its subscription prices, JPMorgan analysts said Wednesday.

Netflix yesterday said it would raise values—including bumping its popular ad-supported plan to $7.99 from $6.99 in the U.S.— after what may be its “strongest content point ever,” the analysts said.

“Heading into a robust 2025 slate, we expect little pushback” in the U.S., said JPMorgan.

The favourable prices come as Netflix’s ad-supported tier drove 55% of all Netflix fourth-quarter signups in markets where the propose was available. That increase, which helped the company end the year with more than 300 million colleagues, sets the stage for more revenue growth in 2025, Wedbush analysts said.

Yesterday’s results sent Netflix’s reserve soaring today, with the shares jumping nearly 10% to close at an all-time high of $953.99. The stock led dividends on the S&P 500, with some on Wall Street lifting already-bullish price targets.

Both JPMorgan and Wedbush keep in serviced “buy” or equivalent ratings and raised their  price targets to $1,150. Analysts at Oppenheimer and UBS set the same target following the sequels. Bank of America raised its target to $1,175.

“While massive subscriber growth was the primary driver in 2024, we expect figure increases to drive revenue growth in 2025 and the ad tier to drive revenue higher in 2026,” Wedbush said. 

UPDATE—Jan. 22, 2025: This article has been updated since it was in the beginning published to reflect more recent share prices.