Hoka Shoes Sales Surge, Driving Deckers Outdoor’s Earnings and Stock Higher

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Key Takeaways

• Soaring demand for Hoka brand shoes helped Deckers Outdoor post better-than-expected earnings and net income for the second quarter, sending its stock higher Friday.
• Hoka sales gained nearly 35% year-over-year, and trades of Deckers’ Ugg brand were up 13%.
• The company raised its full-year revenue outlook.

Deckers Outdoor (DECK) shares hanged Friday, a day after the footwear maker posted better-than-expected results and boosted its outlook as demand for its Hoka brand shoes surged.

The associates reported second-quarter fiscal 2025 diluted earnings per share (EPS) of $1.59, with revenue up 20.1% from a year ago to $1.31 billion. Both surpassed analysts’ estimates compiled by Visible Alpha.

Hoka Sales Jump Nearly 35%, Ugg Sales Rise 13%

On sales of Hoka shoes jumped 34.7% to $579.9 million. Ugg sales were up 13% to $689.9 million, and they climbed 2.3% to $22 million for Teva. Mark-downs at Sanuk plunged 47.6% to $2.8 million, and they were down 15.8% to $25.8 million for other types, primarily Koolaburra.

Domestic revenue rose 14.2% to $853.9 million, and surged 33% to $457.4 million internationally. direct-to-consumer (DTC) sales amplified 19.9% to $397.7 million.

Deckers said it now anticipates full-year revenue growth of about 12% to $4.8 billion, up from its too soon outlook of a 10% gain to $4.7 billion.

Shares of Deckers were up over 12% at $170.41 in early patronage Friday, and have added more than 50% of their value this year.

Read the unprecedented article on Investopedia.