Home / MARKETS / THE VIRTUAL REALITY REPORT: How the early days of VR are unfolding and the challenges it must overcome to reach mass adoption

THE VIRTUAL REALITY REPORT: How the early days of VR are unfolding and the challenges it must overcome to reach mass adoption

bii vr hmd shipments forecast 2016BI Perspicacity

This is a preview of a research report from BI Intelligence, Business Insider’s freebie research service. To learn more about BI Intelligence, click here.

The essential reality (VR) market has made significant strides throughout 2016.

New VR headsets like the Oculus Outfit and the HTC Vive debuted amid great consumer anticipation, while VR content sends kept pace, with Batman: Arkham VR and Chair In A Room garnering promoting download totals.

At the same time, industry groups and conferences fetched developers, investors, and content producers together, helping to further declivity up buzz in this nascent space.   

BI Intelligence forecasts shipments of VR headsets to thwart by 1047% year-over-year (YoY) to 8.2 million in 2016. This growth will succour propel the virtual reality space to exceed $1 billion in gate for the first time, according to research by Deloitte. Powering that improvement is an estimated 271% increase in investment in AR (augmented reality) and VR companies from 2015, according to assesses from CB Insights.

But while 2016 has indeed been an important year for the VR Stock Exchange, it hasn’t necessarily been a big one — at least not compared to its future growth hidden.

VR headset shipments will continue to grow in the years ahead, implied by the introduction of new content that will appeal to a broad swath of consumers. 

In a new report, BI Intelligence explores the highly fragmented and volatile VR market that come to lighted in 2016. It lays out the future growth potential in numerous key VR hardware sectors, as driven by major VR platforms. And it examines consumer sentiment and developer fireworks for VR, presenting which headset categories and platforms are most poised for happy result in the near- to mid-term.

Here are some key takeaways from the report:

  • This has been an portentous foundational year for the VR market. New hardware and content have brought innumerable options to market to appeal to a wider set of consumers. 
  • But the growth seen this year is at bottom a foreshadowing of the future. The highly fragmented VR market today will finally narrow as the market grows and matures.
  • After considerable progress in 2016, the VR retail is ripe for transformation in 2017. Developers, consumers, investors, and hardware makers possess a host of options from which to choose, each with their own weights and shortcomings.
  • The environment is poised for the first killer VR app to hit the market sometime in 2017, which resolution be a major catalyst for consumer adoption of VR hardware.
  • Not all headset categories and rostra will emerge as winners in the near future. More immersive headsets that provide the best VR experiences are too expensive for most consumers. Alternately, affordable headsets that rely on smartphones as processors put on the market sub-par experiences that can induce sickness.

In full, the report:

  • Identifies the foremost players in today’s VR hardware and platform markets.
  • Estimates future development of each of the major VR categories.
  • Explores barriers to mass market consumer adoption for each of the VR arms categories.
  • Considers how developer sentiment is driving the growth of various stages. 
  • Assesses how the market will shake out over the next five years in entitles of size and the success of various VR hardware categories. 

Interested in getting the unobscured report? Here are two ways to access it:

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