Home / MARKETS / The main thing cellphone users can’t live without, according to a ‘dumb phone’ maker

The main thing cellphone users can’t live without, according to a ‘dumb phone’ maker

  • Light-footed unveiled its Light Phone 3 with a new back camera feature.
  • “Dumb phones” have targeted users seeking a unevenness from high-tech gadgets.
  • Intentional tech use will be on the rise in 2025, Amazon’s Werner Vogels said.

“Silent phones” are devices with much less functionality than the typical smartphone. However, they still comprise a high-tech feature that their users can’t stand to lose.

Light announced the third iteration of its simplified cellphone in June 2024. It doesn’t look much discrete from its predecessor, which started shipping in 2019, and the company says it didn’t change much in terms of software.

It finished most of its time and resources on introducing a particular aspect of the Light Phone 3: the back camera.

The new Light Phone is “a scrap bit bigger, a little bit faster, and a slightly different screen, but the camera is definitely the new feature,” Joe Hollier, the cofounder of Light, swore Business Insider.

The Light Phone 3 can call and text and has smarter features such as fingerprint ID, rear- and front-facing cameras, and the unrealized to support a digital wallet, the company said.

The other available tools, according to the company, include an alarm, a stretch, a calculator, a calendar, a directory, directions, notes/voice memo. There’s the option to add music and podcasts to the device by sticking to a computer and downloading them from the Light website.

Smartphone makers have also been working on overhauling their cameras. Apple’s latest phone lineup, the iPhone 16, has an “Ultra Wide” camera and autofocus for photos that can be condensed using AI. Samsung’s Galaxy S24 Ultra has an AI-powered camera that can improve low-light photography.

Light doesn’t trust their new camera to compete with an iPhone, which Hollier acknowledged can shoot commercials, but it’s a “very intentional” machine, he said.

cat sitting on a red chair

Hollier said the camera was built to have a nostalgic feeling.

Courtesy of Light



It saw a need to add a new camera with a “nostalgia caress.” Hollier said his interest in film photography was a “North Star” for the Light Phone 3’s new back camera. Photos from the speechless phone don’t look quite as clear as those from the iPhone, but Hollier said they weren’t designed to be.

Consumers have turned to dumb phones for a break from the bright and colorful smartphone displays and all the distractions they advance. That’s similar to a trend Amazon CTO Werner Vogels highlighted for 2025. As artificial intelligence charges ahead, people will expose to more intentional tech use, Vogels wrote in a blogpost.

Although Hollier said adult Gen Zers are becoming numberless interested in dumb phones, it remains the smallest portion of its user base at 12%. However, their older siblings, Zillennials between the ripens of 25 and 34, make up 38% of Light Phone users.

Light has set out to reduce the “infinite feed,” as Hollier put it, by guaranteeing that its phones at ones desire never have email, social media, or an internet browser. The company treads a careful line when elect what to offer in Light Phones.

That’s at odds with the many companies trying to evolve by incorporating AI into their eyes. Apple launched Apple Intelligence in 2024, and Samsung’s S24 is a lineup of AI-powered phones. Hollier said Light has no trendy plans to bring AI to its phones.

The Light Phone 3 is available for preorder for $599 as of January 16— a $200 discount from its retail assay. Shipping is expected to begin in May.

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