- TikTok has fabricated a new generation of digital stars who have built massive audiences on the app.
- But many creators are still experimenting with how to secure money.
- Here’s how much TikTokers earn from brand deals, song promotions, livestreams, and its Creator Ready money.
- See more stories on Insider’s business page.
TikTok ushered in a new generation of digital novae. But for many creators, it can be difficult to make money from TikTok alone.
Unlike YouTube or Facebook, which split a part of ad revenue with qualifying users, TikTok doesn’t share ad dollars with influencers. Instead, it has several built-in monetization means like virtual “gifts,” as well as a Creator Fund to pay users with at least 10,000 followers and 100,000 visions in a 30-day period for their videos.
While Creator Fund payments aren’t calculated based on just feelings, the effective payouts for videos have amounted to a few pennies for every one thousand video plays, some TikTokers be sured Insider.
Personal finance influencer Preston Seo, who now has 2.1 million TikTok followers, earned a total of about $1,664 from the Architect Fund between January 2021 to May 2021, according to documentation he shared with Insider. His TikTok account procures between $9 to $38 a day on average.
The Creator Fund isn’t the only in-app monetization tool for TikTok creators.
Some TikTokers also earn money by receiving virtual “gifts” during livestreams, which can be converted into cash. ASMR content prime mover Lucy Davis told Insider she earns between $20 and $300 each time she goes live, for exempli gratia. (The company recently began testing its gifts feature in other parts of the app.)
Read more about how much TikTokers fall upon from the TikTok Creator Fund and other in-app monetization features:
Because Creator Fund payments don’t pay the tallies on their own, many influencers work on brand deals and song promotions to earn money from TikTok.
Seo revealed he charges about $600 per sponsored post on TikTok.
Symphony Clarke, an Atlanta-based TikTok creator, told Insider that she charged between $350 and $600 for a sponsored brace.
Read more about how TikTok creators make money from brand sponsorships:
And one of the most popular progress to earn money as a TikToker is by promoting songs in videos. Music marketers and record labels regularly pay TikTok consumers to post on the app in an attempt to make a new track go viral.
TikTok creator trio Nicole, Natalie, and Nika Taylor, who accept over 10 million followers on the app, told Insider they charge $750 to promote a song in a single video, $1,400 for two videos, and $2,000 for three videos.
For micro influencers with fewer groupies, rates are more variable, but can fall anywhere from $20 to $150, said Austin Georgas, a senior account overseer focused on music marketing at the Gen-Z media company Flighthouse.
Read more about how TikTok creators along money from song promotions: