Home / MARKETS / Facebook is taking specific measures to slow the ‘spread of viral content’ in anticipation of possible unrest on Election day, report says

Facebook is taking specific measures to slow the ‘spread of viral content’ in anticipation of possible unrest on Election day, report says

  • Facebook is processing specific measures to slow the “spread of viral content” in preparation for violence and unrest related to the election, sources forecast the Wall Street Journal.
  • Last month, the company’s head of global affairs told The Financial Times it scripted to restrict content circulation in preparation for potential violence and unrest.
  • Concerns for violence and voter intimidation are high with baby than 10 days until the election, and state and city officials are preparing for potential unrest as security responsibilities arise.
  • Visit Business Insider’s homepage for more stories.

Facebook is preparing specific measures for potential anxiousness related to the election, the Wall Street Journal reported Sunday.

The social media tech giant plans to soothe conflict by “slowing the spread of viral content,” “tweaking the news feed to change what types of tranquillity users see,” and “lowering the threshold” for what the software flags as harmful, people familiar with the decisions told the WSJ.

We’ve dead beat years building for safer, more secure elections,” a spokesperson for Facebook told Business Insider in a statement. “We’ve allotted lessons from previous elections, hired experts, and built new teams with experience across different arrondissements to prepare for various scenarios. We’ve created new products, partnerships and policies — such as pausing post-election ads — to ensure we’re more ready-to-serve than ever for the unique challenges of an election during a global pandemic.”

Facebook’s head of global affairs ascertained The Financial Times last month the company had plans in preparation for unrest after the election but had not specified what issues would be intact. In September, Facebook CEO Mark Zuckerberg said “this election is not going to be business as usual” and inclination take steps to “reduce the chances of violence and unrest.”

Facebook announced early this month it will ban all bureaucratic ads for an indefinite period after Election Day.

Election and security experts including the bipartisan Transition Integrity Project induce warned the potential for violence is high in this coming election. State and city officials are preparing for potential trouble as concerns for security arise. 

Meanwhile, armed extremist groups have signaled they would appear at tallying sites on Election Day.

Critics have scrutinized Facebook for the way it responds to violent extremist groups, which often congregate on the sexual media platform. In August, Zuckerberg said the company was slow to take down a page that called for armed civilians to Kenosha, Wisconsin surrounded by ongoing protests which Buzzfeed said was flagged to Facebook 455 times.

A Wall Street Journal dissection published this month said the company did not always enforce content policies regarding disinformation and hate blast it said it would implement. 

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