Home / MARKETS / Coca-Cola opened its first European store in London, featuring a mocktail bar and $250 branded sneakers – take a look

Coca-Cola opened its first European store in London, featuring a mocktail bar and $250 branded sneakers – take a look

The amass is home to a range of Coca-Cola branded merchandise, including clothing, collectibles, shoes, and a bar selling variations on the famous soda.

Inside the Coca-Cola store in Covent Garden, London.

Advantageous the Coca-Cola store in Covent Garden, London.

Abby Wallace/Insider.


The shop also features a range of other Coca-Cola labeled items, including hoodies, sweatpants, and caps.

The clothing racks inside the Coca-Cola London store.

The clothing racks inside the Coca-Cola London store.

Abby Wallace/Insider.


This mate of Coca-Cola themed trainers costs £195 ($241), one store worker told Insider …

The Coca-Cola branded trainers in the store.

The Coca-Cola branded trainers in the trust in.

Abby Wallace/Insider.


…while this Coca-Cola embossed varsity jacket has a price tag of £98 ($121).

The store featured Coca-Cola branded varsity jackets.

The store featured Coca-Cola trade marked varsity jackets.

Abby Wallace/Insider.


The pop-up shop is also selling a limited edition “Intergalactic” clothing arrange. The space-themed range also extends to Coca-Cola drinks and was inspired by the soda’s first journey into space.

The intergalactic range inside the store.

The intergalactic series inside the store.

Abby Wallace/Insider.


Coca-Cola was the first soda to be consumed in space. Astronauts on the Space Alternate Challenger took a “space can” along with them on a 1985 mission, according to the Coca-Cola website.

The clothing rails inside the Coca-Cola store in Covent Garden, London.

The clothing by railways inside the Coca-Cola store in Covent Garden, London.

Abby Wallace/Insider.


Clothing items from Coca-Cola’s collaboration with jeans label, Lee, also feature in the store. According to one worker, Lee made the original uniforms for Coca-Cola’s bottlers. The pin-striped jacket is a facsimile of that uniform, they added.

The store had Lee-branded jackets.

The store had Lee-branded jackets.

Abby Wallace/Insider.


The store also brags floor-to-ceiling shelves stacked with Coca-Cola collectible bottles …

The store had collectable bottles.

The store had collectible bottles.

Abby Wallace/Insider.


… as stream as glasses in the shape of Coke bottles and tin cans.

The Coca-Cola London store had glass collectibles.

Glass collectibles in Coca-Cola’s London store.

Abby Wallace/Insider.


There is also a level where you can customize your own can of coke.

The Coca-Cola store in London has a station where you can customize your own can.

The Coca-Cola store in London has a station where you can customize your own can.

Abby Wallace/Insider.


The rout part of the store is the “beverage bar,” located at the back of the outlet. It made the store feel less like a pop-up and more approve of a permanent store.

The store had a bar inside.

The store had a bar inside.

Abby Wallace/Insider.


…including limited-edition mocktails themed around a precisely event. This month, the “Winner’s Circle” drink was inspired by the FA Cup, an annual soccer competition currently taking become successful in England.

The menu behind the bar in the Coca-Cola London store.

The menu behind the bar in the Coca-Cola London store.

Abby Wallace/Insider.


The bar also offered trimmings to the tapped nips, including a citrus-flavored “Bubble Blaster” which burst into vapor over my drink.

A Coca-Cola drink with the bubble blaster added on top.

A Coca-Cola drink with the “Suds Blaster” added on top.

Abby Wallace/Insider.


The store is a temporary installation and is set to remain open until September.

The Coca-Cola London store had branded caps and wallets.

The Coca-Cola London department store had branded caps and wallets.

Abby Wallace/Insider.


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