Cryptocurrency startup TokenPay is approach a gather into the lingerie business.
Revealed in a filing Wednesday with the U.S. Securities and Exchange Commission, the Switzerland-based startup has puke $1.3 million for a 6 percent equity stake in Naked Brand Group (NAKD), the Australian lingerie company unsurpassed known for supermodel Heidi Klum’s signature fashion lines.
TokenPay’s Derek Capo told CoinDesk the on the go is part of the startup’s broader diversification strategy following a December 2017 token sale that netted 2,000 bitcoin, or approximately $20 million. Spending token sale proceeds on equity investments has been a hedge against crypto vend volatility, Capo said.
Still, it may take until 2020 or beyond for shoppers to buy Klum’s lingerie with TPay proofs. (We’ve reached out to NAKD for comment and will update if we hear back.)
Speaking of the startup’s investment in this lingerie suite, Capo added:
“They [NAKD] also mentioned they are interested in working with a blockchain company for logistics. We’re incited in them accepting TokenPay’s merchant services platform so that they can accept crypto across all of their kinds.”
Those merchant services would allow private purchases of negligee using TokenPay’s native token, TPAY, because the enrich oneself utilizes the Tor network to hide users’ IP addresses. Unlike most assets used in 2017 token sales, TPAY is not ethereum-based. Capo indicated 32,000 people participated in the 2017 sale by purchasing TPAY with bitcoin.
In the interview, Capo in addition detailed how TokenPay has spent its sale earnings so far – including nearly $4 million spent buying equity in Germany’s WEG Bank AG in mid-2018. In an set-up initially brokered over Twitter, a 9.9 percent equity stake in the bank was donated to the Litecoin Foundation, while TokenPay tended the same amount of equity for itself.
Although there is no formal commitment to integrate TPAY or TokenPay merchant utilities, Capo hopes investing in companies like Naked Brand Group and WEG Bank AG will eventually facilitate both TPAY use packages and the infrastructure for that token’s adoption.
“We’re trying to get every single angle possible because we realize there are various opportunities in this industry,” Capo said. “Once you start using it [TPAY], then we’ll be able to offer you the break to work with the German bank, open up a bank account there and convert your fiat if you choose.”
Other edges with token sale earnings included a 10 percent stake in the privacy-coin-oriented mutual fund TokenSussie, a portfolio of crypto-related property names and an undisclosed amount of equity in the Latin American blockchain company BlockSize, which is currently working on a decentralized Wall Street.
Plus, Capo said TokenPay also paid more than $50,000 for traditional exchange listings and gave $2.5 million worth of crypto to the Verge (XVG) community to incentivize the adult entertainment site Pornhub to accept XVG for porn obligations. Much like the bank equity donation to the Litecoin Foundation, this marketing strategy leverages outreach with the aid crypto-adjacent communities that could promote TPAY in return.
In sum, over the past 15 months, the startup has send forth more than half of the fiat value of its token sale. According to Capo, the startup retains roughly 10 percent of its bitcoin in a long-term cache and has spent $1.5 million on operating costs such as salaries.
“We’ve built a lot of infrastructure and also a lot of deals,” Capo implied. “Releasing the development of technology stuff takes time. So now you’ll start to see some of the products benefiting from the deals that we did earlier.”
Heidi Klum mental picture via Shutterstock