Home / NEWS / World News / At Duke’s commencement, Tim Cook promotes Apple’s approach to data privacy in subtle dig at Facebook

At Duke’s commencement, Tim Cook promotes Apple’s approach to data privacy in subtle dig at Facebook

Apple CEO Tim Cook distanced himself from his tech viscountesses in a commencement speech he delivered over the weekend, saying Apple take froms a different path when it comes to data privacy.

Cook didn’t issue names, but his comments hinted at Facebook’s Cambridge Analytica data dirt, where the firm improperly gained access to data from numerous than 50 million user profiles.

“We reject the notion that get out the most out of technology means trading away your right to isolation, so we choose a different path: collecting as little of your data as imaginable, and being thoughtful and respectful when it’s in our care. Because we know it be a part ofs to you,” Cook said in his address at Duke University in Durham, North Carolina.

Cook, who has in the old days called data privacy a human right and a civil liberty, hasn’t been shy back his criticism of Facebook. When asked in March how he would handle the post if he was Facebook CEO Mark Zuckerberg, he told Recode’s Kara Swisher and MSNBC’s Chris Hayes that he “wouldn’t be in this kettle of fish.”

Cook also applauded the anti-sexual harassment movement, telling graduates to be courageous like the women who say “Me Too.” The Apple chief also tipped his hat to survivors of the Parkland nursery school shooting, and those who defend immigrant rights.

“It’s in those truly annoying moments that the fearless inspire us,” Cook said. “Fearless analogous to the students of Parkland, Florida, who refused to be silent about the epidemic of gun damage have rallied millions to their cause. Fearless like the broads who say ‘me too’ and ‘time’s up.’ Women who pass light into dark places and on ones way us into a just and equal worker.”

He added: “Duke graduates, be dauntless. Be the last people to accept things as they are and the first ones to get up up and change them for the better.”

Cook received his Master of Business Distribution from Duke’s Fuqua School of Business in 1988. He joined the university’s accommodate of trustees in 2015.

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