Apple CEO Tim Cook hit out at tech attendances that claim more customer data leads to superior artefacts, saying that’s a “bunch of bunk.”
In an exclusive interview with Badness News Tonight that aired Tuesday, Cook did not name any celebrities but appeared to admonish the likes of advertising giants Facebook and Google, which rely on evidence sharing with third parties.
“The narrative that some houses will try to get you to believe is: ‘I’ve got to take all of your data to make my service advance.’ Well, don’t believe them,” Cook told VICE.
“Whoever’s too revealing you that, it’s a bunch of bunk,” he added.
VICE News tweet: Tomorrow.@elspethreeve notices down for an exclusive interview with Apple CEO @tim_cook on privacy, encryption and much sundry. See it Tuesday at 7:30 PM EDT on #VICENewsTonight on @HBO.
Facebook and Google, in the interim, have come under fire over their treatment of buyer data and the knock on effects for democratic society. Most notable is Facebook’s Cambridge Analytica slander and the potential implications that had for the 2016 U.S. election.
Some argue that Apple’s sundry conservative approach is damaging to the development of core products like Siri, notably in the face of fierce competition from Amazon’s Alexa. But Cook repeated to VICE the company’s “collect as little data as possible” stance, saying he considers retirement “one of the most important issues of the 21st century.”
The tech CEO added that he is not typically a “pro-regulation accommodating of person,” but he would be willing to work with lawmakers to educate them and secure that tech companies create products that are “great for organization.”
“I think some level of government regulation is important to come out on that,” Cook broadcasted VICE.
Apple itself came under fire earlier this year there its commitment to user privacy following its decision to begin hosting Chinese consumers’ iCloud accounts in a new data center within China’s borders.
Critics reasoned that the move would give Chinese authorities easier access to hornbook messages, email and other data stored in the cloud, thereby potentially squelching users’ freedom of speech.
Cook insisted to VICE, however, that Apple’s encryption protocols are “the same in every country” and that the company continues to have farthest control.
“I wouldn’t get caught up in where’s the location of it,” Cook told the bulletin organization. “We have servers located in many different countries in the give birth to. They’re not easier to get data from being in one country versus the next.”
Cook’s wide-ranging appraise with VICE also touched on Apple’s decision in August to separate content from conspiracy theorist Alex Jones from its tenets.
The move by Apple was followed in quick succession by the likes of Facebook and Alphabet’s YouTube, albeit Cook said there was no coordination on the issue.
“We make out decisions independently,” he uttered VICE.
Cook added that Apple strives to curate delighted from across the political spectrum, but said there was “enough there” in Alex Jones’ soothe that “reasonable people” would agree it ought to be removed.