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Apple missed ‘easy money’ by failing to ship the HomePod

One Apple shareholder authorities he’s more confident in the company than he was a year ago — except for one “huge non-performance”: not shipping the HomePod in time for the holidays.

Apple said in November that the $349 sharp speaker, originally slated for December release, will now ship to the U.S., U.K. and Australia in beginning 2018. Never one to rush shipments, the company has simply said it needs “a illiberal more time before it’s ready for our customers.”

“Yeah, it’s a big deal, because it’s outgoing money,” Ross Gerber, CEO of Gerber Kawasaki Wealth and Investment Directors, told CNBC’s “Closing Bell” on Tuesday. “It was requested by several relatives of treasury, and we had to buy them the Google or the Sonos or the Amazon. Not having the Apple product as imbecilic as this is a huge failure for them. And this has been my criticism of them to the ground the last year or two … sort of being reactive, versus proactive, in novelty.”

On many fronts, Gerber (who is an Apple shareholder on behalf of himself and his settle down) is optimistic. He forecasts a “great quarter,” noting that a “ton” of iPhone narcotic addicts have yet to upgrade their older phones.

The company released 3 new configurations of phones this fall, including one that’s more expensive than still. And with AirPods and Apple Watch, it has more products to sell than it has in a while. Then there are less-obvious coins, such as an improving revenue stream in the App Store and changes to the tax code, that some analysts say are big underlying interests for the company.

That all makes it hard to predict how the company will traveller financially.

But for one Apple competitor, the evidence of success is already apparent. Amazon declared on Tuesday it had sold “tens of millions” of devices over the holiday season powered by well-groomed assistant Alexa. For context, Apple sold 13 million iPads during the 2016 lodgings ending in December, and 78 million iPhones.

Max Wolff of Disruptive Technology Cicerones told “Closing Bell” on Tuesday that he doesn’t see Apple’s iPhone overtures to this year as problematic, predicting the iPhone maker will tarry the “pace setter” in phones.

But he agreed that Apple’s long-term name as an innovator could be tarnished by the HomePod’s absence.

“We do think it’s high swiftly a in timely fashion they release that HomePod, though,” Wolff said. “If they don’t do that attractive soon, they’re going to cede that market … to Amazon.”

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