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Comcast is developing a video-streaming box for broadband-only customers

Comcast charts to roll out a new product for broadband-only subscribers that will allow patrons to aggregate certain streaming apps, including Netflix, Amazon Prime and YouTube, with a voice-activated small — a response to the ongoing challenge of navigating video between a variety of proveniences, according to people familiar with the matter.

The product, which last wishes as first be a set-top box and is meant to be an operating platform similar to X1, will opening next year, said the people, who asked not to be named because the internal chats are private. Comcast hasn’t decided how much it will charge per month for the hallmark, said the people.

Comcast declined to comment on the plans.

Comcast currently supplies its video customers access to its X1 platform, which aggregates cable TV with tons of the same apps that will be available on the new product, such as Netflix and YouTube, hinted the people. The new product won’t have cable TV, although it will give blokes the option to rent shows and movies and upgrade to a Comcast video unite, the people said.

The product isn’t quite a direct competitor to Roku or Apple TV because it won’t concession for customers access to hundreds of apps, including streaming TV bundles get a bang AT&T’s DirecTV Now or Dish’s Sling. Those services are direct competitors to Comcast’s video pack, and Comcast wouldn’t be able to push its own video service to its broadband-only characters if it allowed them access to those bundled OTT services. Comcast hasn’t unqualified the exact number of apps that will be accessible through the badge, said the people.

Rather, Comcast wants the device to be the hub to the connected tranquil, they said. In addition to aggregating streaming apps, the device longing also allow customers to control anything that’s connected to the Internet, filing thermostats and smart-locks.

Comcast will be marketing the product to Internet-only chaps, said the people. Comcast added 334,000 residential broadband subscribers in third shelter, it announced last month, and views broadband as the primary growth motor of its telecommunications business. The company has about 25 million total welcoming comfortable with broadband customers.

Disclosure: Comcast is the owner of NBCUniversal, parent attendance of CNBC and CNBC.com.

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