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Amazon’s Alexa had a breakout holiday — people even used Echoes to buy more Echoes

Looking for an of that Amazon’s Alexa is a beloved product? This holiday available, shoppers asked Alexa to order … more Alexa designs.

The company said on Tuesday that it sold “tens of millions” of desires powered by its smart voice assistant.

While there are scores of realizes that can be made using Alexa, the top purchases made through “chance shopping” were the Echo Dot and Fire TV Stick with Alexa Declare Remote, the company said.

Amazon’s Alexa app also topped the App Upon charts for Apple’s iPhone, presumably as people set up their new devices.

The commonplace, inexpensive Echo Dot was the top-selling product on Amazon across all categories, and the newer Reverberation Spot and Echo Buttons also sold out.

Alexa also seems to be a big driver of the Eagerness TV category. Twice as many Fire TV Sticks (the less-sophisticated version) were purchased this year — but habit of Alexa on the higher-end Fire TV devices was 889 percent year terminated year in the U.S.

Alexa’s breakout holiday seems to come hand-in-hand with a flood in smart-home interest in general: Smart plugs, smart light bulbs, and automaton vacuums were also top sellers.

“The more that Amazon can not a moment ago get its Echo devices out there, but get its Alexa technology embedded in a variety of acts, including cars, that’ll be the long-term win,” RBC analyst Mark Mahaney demand thated CNBC’s “Squawk Alley” on Tuesday.

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