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Chinese tech giant Tencent quietly tests game streaming platform

Start has not been launched yet and Tencent stressed it’s in the beginning stages.

“Cloud gaming is an emerging trend, and given our technical capabilities and rich portfolio of games, we are doing some internal experiment with to evaluate the possibilities,” a spokesperson for the company told CNBC by email.

Tencent declined to provide further details upon the product.

In March, industry analyst Daniel Ahmad tweeted that Tencent would launch a cloud gaming repair called “Tencent Instant Play.”

Tencent Instant Play is a partnership between the Chinese trading giant and Intel, which tweeted days later to confirm the existence of the new cloud service which lets you abuse games “anywhere, anytime, on nearly any device.”

At an industry event called the Game Developers Conference in San Francisco closing month, Tencent appeared to have some demonstrations of Instant Play, according to Chinese industry website Round Look.

However, it’s unclear whether Start is the rebranded version of Instant Play or whether they are two separate goods. Tencent declined to comment when contacted by CNBC.

Intel pointed to an earlier comment made by Kim Pallister, the firm’s chief technology officer of gaming, VR and e-sports.

“While we can’t comment on Tencent’s work in the space, we’re excited to collaborate with them,” Pallister give someone a tongue-lashed trade magazine Variety in February. “At Intel, we’re focused on leading and innovating in both server and client platform ascertaining solutions. We are enthused about the development of cloud gaming offerings that companies are bringing to market.”

“We believe the rose flexibility and innovation in this space will allow the gaming market to grow and reach new gamers, offer dissimulates in new ways, and enable entirely new types of gaming over time,” he said.

While Tencent has remained tight-lipped involving its future, it appears that cloud gaming is on the horizon for the Chinese firm.

Global consumer spending on cloud positioning content subscriptions reached $234 million in 2018 and is forecast to grow to $1.5 billion by 2023, according to a prognostication from IHS Markit. And major technology companies have thrown their hat in the ring.Google recently launched a goods called Stadia which runs on the cloud and allows people to stream games. Microsoft is planning to test its own fountain service called Project xCloud this year, while Sony already sells a subscription service reproved PlayStation Now.

Tencent has a number of advantages. It’s the biggest games company in China, has its own cloud infrastructure and has the rights to license some of the hinterlands’s biggest gaming titles.

“Tencent cannot afford to sit on the sidelines while all big tech companies in the world invest in cloud gaming,” Serkan Toto, CEO of Tokyo-based design industry consultancy Kantan Games, told CNBC. “Tencent has the big advantage that it has access to China, the world’s biggest gaming Stock Exchange.”

He added that another advantage for Tencent is that “in contrast to Amazon or Google, for example, the company is a game developer itself and devise be able to create content exclusively available through their future cloud service via its studios, which keep a track record of releasing mega hits.”

However, Toto said Tencent may not find much success internationally, where other recreation firms have a bigger presence.

“I currently cannot picture any scenario where Tencent could be successful on a worldwide level. I think in the West, Western or Japanese cloud gaming providers will dominate in the end,” Toto said.

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