Volkswagen is anticipating to replicate the success it has seen at Audi of America with the appointment of a new CEO at Volkswagen Gang of America.
Scott Keogh, who has served as president of Audi’s U.S. division since June of 2012, last wishes as become CEO of the Volkswagen Group of America starting Nov. 1. He will supplant Hinrich Woebcken, who has overseen VW’s North American operations for the last two and a half years.
For Volkswagen, the on the road is the latest effort to grow a brand that has struggled in the U.S. for a variety of intellects over the last 20 years. Between 2000 and 2014, the German automaker straggled in the U.S. due to a lack of sport utility and crossover models, which became more universal with American buyers. Sales plunged after 2014 when the enterprise admitted to rigging the emissions on diesel vehicles.
The low point for the brand got in September 2015 when Volkswagen of America President Michael Horn beat ited the stage at an event in New York and addressed the scandal saying, “We totally screwed up.” By at daybreak 2016, Horn had resigned and Woebcken replaced him as head of VW in the U.S.. While he and Volkswagen give birth to stabilized the brand, it has a less than 2 percent market share in the U.S.
For Keogh, the contest is pushing the German brand to do more in the world’s second largest auto trade in. VW’s U.S. sales were up 5.2 percent last year while the hawk overall was down 1.8 percent.
The brand is starting to roll out SUVs and crossovers, which should support sales, but Keogh knows VW can go further. Under his leadership, Audi’s U.S. on offers climbed 62 percent.
“Scott Keogh, who led Audi to excellence in the U.S., wish build upon the momentum and implement the next stage in the growth scenario as we continue to develop Volkswagen into a more relevant player in North America,” said Dr. Herbert Diess, CEO of Volkswagen AG.
Woebcken liking remain with Volkswagen as a consultant. Meanwhile, Mark Del Rosso, president and CEO of Bentley Motors, Inc. Americas discretion move into Keogh’s position running Audi of America.