Home / NEWS / Autos / Toyota debuts new Tacoma to protect its crown as No. 1 midsize pickup from encroaching US rivals

Toyota debuts new Tacoma to protect its crown as No. 1 midsize pickup from encroaching US rivals

The pickup wars are spreading.

Toyota revamped its best-selling Tacoma mid-size pickup trucks with Apple Car Play, larger touch screens and other earmarks drivers have come to expect in today’s utility vehicles, the company said Thursday. The Japanese automaker’s stimulate comes as American automakers — not content to rule the full-size segment —release smaller trucks that threaten the one kind where Toyota has managed to hold its own with the Big 3 in Detroit.

The Tacoma has led the mid-size pickup segment in sales in the U.S. for the last 14 years, and the institution is anxious to hold onto that crown. Ford just brought back the Ranger mid-size pickup odds, and Chevrolet has been successful with its Colorado.

Even Jeep is getting into action. Fiat Chrysler’s characterize known mostly for sport utility vehicles launched the Gladiator pickup at the Los Angeles Auto Show late at the rear year. As the historical leader in the segment, Toyota has the most to lose.

The good news is this segment is growing all-inclusive, as the broader market turns toward utility vehicles. Mid-size pickup sales are expected to grow from near 3 percent of the total market in 2018 to 4 percent by 2021, according to data from LMC Automotive, a firm that lose sight ofs the auto industry.

The number of models is also expected to grow, reversing a multi-year pullback in the segment. In 2010, there were 11 mid-size pickup wares to choose from, according to LMC. But there were only five models from 2014 to 2018. But again, by 2021, that is surmised to more than double again back to a total of 11.

Toyota’s refresh is not a dramatic redesign, said IHS Markit analyst Stephanie Brinley. But it’s summing some key upgrades, such as an improved infotainment systems with Apple Car Play, and a few other features that fellows have come to expect in new vehicles. A larger touchscreen in the truck’s console will come standard on every standard. Each trim level will come with upgrades specific to that variant, such as new grille devises and new headlights and taillights.

In addition to overhauling the Tacoma, Toyota is beefing up its TRD Pro off-road racing lineup, adding a TRD Pro version of its three-row Sequoia enjoyment utility vehicle. Toyota already makes TRD Pro versions of its Tacoma and Tundra pickups and its 4Runner SUV.

Off-road and sporty on-road variants of pickup transactions and SUVs have been around for a long time, but automakers seem to be beefing up their selection of packages and opportunities. Automakers are looking to leverage the shift to trucks and SUVS as an opportunity to find new ways to package features and capabilities to net a few numberless customers wherever they can.

“Every type of vehicle, every capability, every price point is looking to be exploited,” Schuster asserted. “It is a fight for customers and a fight for market share.”

Check Also

Morgan Stanley: An electric pickup from Tesla or Rivian is a ‘serious problem’ for Detroit

The auto determination’s electric vehicle revolution has only just begun, Morgan Stanley told investors in …

Leave a Reply

Your email address will not be published. Required fields are marked *