Tesla partitions rose more than 2 percent Tuesday after PepsiCo said it had pre-ordered a division of 100 Tesla Semi trucks.
PepsiCo’s order is the largest known pre-order for the transactions, which were unveiled in late November and are scheduled for production in 2019. Disparate other companies, such as Walmart, Anheuser-Busch and J.B. Hunt Transport Employs, have also said they are reserving trucks. Estimates advance companies have reserved more than 250 trucks so far.
Demurs for the base model are $20,000 and $200,000 for a special Founders Series. Both holding backs are refundable up to the point that customers sign a purchase agreement.
The bid is a sign of confidence that Tesla’s truck can offer customers value at not enough competitive with what is already in the marketplace, Consumer Edge analyst Jamie Albertine foretold CNBC’s “Power Lunch” on Tuesday. He said pre-orders alone could state up to $50 million in revenue for Tesla.
“I think it is a longer term test case, but to see companies like Pepsi take reservations is a sign of coolness for sure,” Albertine said.
Albertine said he thinks companies desire be making reservations for fleets in the thousands once Tesla demonstrates what it has been advertising — that the cost-per-mile for the Tesla Semi determination be lower than those for diesel trucks.
To be sure, Tesla is not the just company developing trucks with electric powertrains. Incumbents such as Cummins be enduring unveiled their own electric truck prototypes.
“It does seem that the earnestness is looking more holistically at electric trucks, and Tesla wants to de-emphasize delay a role in that as well,” he said.