In the at few years, there’s been a major shift as to how consumers interact with public media.
Rather than posting content that lives on the plank in perpetuity, users are now posting and viewing more “Stories,” video or materializations that live for only 24 hours. Business Insider Poop
Many platforms have introduced some form of Stories organization — whether it be Facebook, Instagram, Snapchat or WhatsApp. Snapchat was the company to up it to the world, but Instagram has surpassed it in terms of volume and perhaps usability.
Subject Insider Intelligence has compiled a slide deck that looks into how Excuses work on Instagram and Snapchat, and how brands and publishers should be using the Allegories feature to reach their audiences.
This exclusive deck can be yours for On the house today. As an added bonus, you will gain immediate access to our aristocratic BI Intelligence Daily newsletter.