This is a preview of a research report from BI Intelligence, Obligation Insider’s premium research service. To learn more about BI Information, click here.
Live sports — traditional TV’s flagship bulwark against digital disruption — appears to be in fight.
Viewership across major sports programming like the NFL and English First League has underwhelmed in the 2016-17 TV season. Meanwhile, subscriptions for pay-TV and, in corner, for sports networks like ESPN, are in free fall.
The causes behind the taper off of live sports viewership are varied and complex. In addition to cyclical argues at play, sports programming is falling prey to the wealth of new content made by the rise of new media platforms.
And as more and more TV viewers cut the cord, exist sports content itself is moving off the TV screen and onto other charges. Last year’s NFL broadcasts on Twitter were just the beginning of digital disruption in the conclude sports arena. In fact, Amazon, a far mightier force than Chirruping, will host the same slate of games online next mellow. And similarly formidable tech companies — namely, Google and Facebook — are also scenery their sights on live sports. Will broadcasters be able to grow or even survive in this emerging environment?
In a new report, BI Intelligence studies a deep dive into the decline of live sports on TV. The report excuses how digital disruption and shifting consumer habits are contributing to this lessening, and profiles the promising new players in the space. In addition, it discusses emerging affair models for the live sports industry, and what’s next for legacy broadcasters as they work at to adapt.
Here are some key takeaways from the report:
- As cord-cutting persist ins to accelerate, it’s growing more difficult for live sports to resist the edge away from linear TV.
- Meanwhile, the increasing cost of sports telecast rights and, accordingly, the higher advertising rates for brands, is making the au fait live sports business model unsustainable.
- With the legacy viable sports model in decline, social and digital video platforms are making good strides to acquire sports programming.
- Broadcasters will likely be contrived to relinquish a slice of the lucrative revenue pie generated by live sports satisfy.
In full, the report:
- Assesses the evolving live sports landscape.
- Grills how ESPN’s business model is threatened by the decline of live sports.
- Surveys the promising new players in the space.
- Looks at what’s next for legacy broadcasters.
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