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In the latest mark that bitcoin is becoming a mainstream financial asset, the iOS app for bitcoin unpleasantness Coinbase is now the top trending search in the App Store.
Last week, friends and pedigrees across the U.S. gathered together to celebrate Thanksgiving. As in previous years, the case of bitcoin was likely broached around many tables. However, incompatible with in previous years, the subject was not necessarily introduced by the resident bitcoin investor, and — possibly for the first time — the other people at the table truly listened when he or she unfolded what has fueled the bitcoin price’s dramatic year-to-date increase.
Bitcoin was swop at a record level when the holiday arrived, but it has left that target in the dust in the intervening days. Since Thanksgiving, the bitcoin price has pushed approximately $1,600, perhaps in part due to new investors entering the market see those dinner table conversations. The effect of this grassroots bitcoin evangelism is ludicrous to measure, but this theory is supported by the fact that Coinbase has ripen into the top trending search in the iOS App Store.
This phenomenon was discovered by a Reddit drug, who posted a screenshot on the popular social media platform. As the picture on earth demonstrates, searches for Coinbase outpaced those for both reading app Out of it and home automation platform Wemo. Coinbase even beat out Assay-mark Movies Now, the favorite streaming app of cinephiles who prefer their that their feast movies be seasoned with a heavy dollop of kitsch.
As CCN has write up, Coinbase has experienced incredible growth throughout the year. Widely over to be the easiest way to onboard new users into the cryptocurrency ecosystem — at least while True Cash’s bitcoin pilot program remains in beta — the company has been advising more than one million new users per month during the latter half of the year.
That said, the expansion has not come without growing pains. Purchaser complaints have surged, and the exchange website has gone offline on multiple happenings during periods of intense volatility. However, the company has made troubles to improve the customer experience, as evidenced by the addition of phone support and urgent cryptocurrency purchases — features that have undoubtedly contributed to its enlargement user base over the past quarter.
Featured image from Shutterstock.