According to the anecdotal reports of several companies operating in the initial frame offering (ICO) industry, Google is taking steps to restrict the visibility of ICO advertising on its stands. The reports come months after Facebook banned adverts publicizing cryptocurrencies or ICOs on both Instagram and Facebook.
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Companies Report Fading Adword Performance for ICO-Related Campaigns
Despite Google making no legitimate change to its policies regarding cryptocurrencies and ICOs, several companies functioning with ICOs have reported significant drops in the performance of advertising competes run on Google’s platforms.
An anonymous marketing firm that specializes in ICO exchanging recently provided performance sheets to Finance Magnates that demonstrate the company witnessing a 99% reduction in clicks over the course of legitimate two days on a Google Adwords campaign. The company also claims that the renounce in performance occurred at the same time that campaign submissions originated to receive “limited” approval from Google.
Other companies acquire claimed that running ICO-related ads have resulted in the suspension of their Adword account, in summing-up to a suspension of the pertinent campaign.
Lawmakers Pressure Google to Restrict Crypto Advertising on its Tenets
Last month, a senior investigator at the Manitoba Securities Commission and chairman of Canada’s Binary Chances Task Force, Jason Roy, praised Facebook’s decision to ban cryptocurrency advertising, and evinced that it has implored Google to adopt a similar policy.
“What chanced is that Canada’s Binary Options Task Force, as well as the FBI, excused to Facebook what the concerns were and that these types of ads are chief to people becoming victims. We’ve been talking to Google and had similar reviews and are waiting for them to take similar action,” Mr. Roy said. “My hope is that Google purpose enact a similar policy, where they specifically name effects like binary options, ICOs, and cryptocurrencies.”
“There’s just been an increase of different ICOs and new tokens and crazy offerings. You’re seeing ICOs that are make coin money large amounts of money and there’s nothing behind them in unchanging cases, but members of the public are so hyped they’re throwing money at them,” Mr. Roy supplemented.
Do you think that Google will take measures to restrict ICO advertising on its policies? Share your thoughts in the comments section below!
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